Snakes Alive! Allen’s holds taste test for new orange snake flavour in Orange

Calling Orange lolly lovers! Allen’s is preparing to launch a new Snakes Alive flavour and you have the opportunity to taste it first.

According to Allen’s research, half of all Australians consider the orange snake their least preferred Snakes Alive flavour, even though a whopping 84 per cent don’t even know what flavour it is.

“Our orange snake has been a hot topic amongst Allen’s fans for years,” Nestlé Head of Marketing Confectionery, Melanie Chen said.

“As it ranks as the least popular flavour, we’ve listened to our loyal fans and have been working hard to perfect the flavour for our passionate lolly lovers, and we can’t wait to hear their feedback.”

Before the new flavour rolls out nationwide, local lolly fans will have an opportunity to taste test the new orange snake right here in Orange’s Robertson Park.

“If you’re a Snakes Alive fan, be one of the firsssst to taste test the new flavour in Orange on March 1st and tell us what you think,” Ms Chen said

Allen's has partnered with lolly enthusiast and Aussie comedian, Tanya Hennessy to host the Orange taste test. Early last year, Hennesy shocked her social media audience with the revelation that the orange snake was actually apricot flavoured.

"It's no secret I'm a big Allen's fan, but even I was surprised to find out the orange Snakes Alive is apricot flavoured,” Hennessy said. “After tasting a new flavour, I can't wait to see what my fellow lolly lovers think and hope they love it as much as I do!"

But will the new flavour be orange? According to an Allen’s spokesperson, fans will have to come to the tasting to find out for themselves.

“Our dedicated Allen’s team has conducted extensive research, gathering feedback from lolly lovers on multiple flavour options. The flavour we are sampling is the one that consumer research has shown to be the best, but we want to put it to the ultimate test with our passionate lolly enthusiasts,” the spokesperson said.”

 “At our public taste test event, we are eager to hear feedback before it hits the shelves and give our fans the opportunity to ‘be the first to try’.”

The mystery new “orange” flavour will join the rest of the Snakes Alive staples, strawberry (red), blackberry (purple), pineapple (yellow), and green (lemon).

The Orange taste test event will be held in Robertson Park, Orange, from 10am to 1pm on Saturday, March 1.